2.2 Exchange Trading

The global alliance of exchanges and brokers encompasses a diverse range of platforms with their own extensive and unique databases. Exchanges, in particular, cultivate a loyal customer base with high brand loyalty, resulting in low customer dropout rates. Additionally, they attract new and distinct customers through various differentiators such as geographical coverage, service offerings, policy limitations, KYC requirements, user interface, and marketing expertise. Terafarm leverages these user pools and communities to bolster its platform, enabling Terafarm users to freely trade according to their preferred trading style and exchange characteristics. By participating in Terafarm, global exchanges can acquire new customers who contribute to liquidity, ensuring a higher level of overall liquidity. This, in turn, facilitates increased transaction volumes and expands the marketing reach for the participating global exchanges.